Big Idea Guy

Sunday, April 20, 2008

I won't talk to my brother anymore


The world of marketing is changing so fast that even my ideas are showing up before I have them. Well not all of them.
I was reading the IBM report The End of Advertising As We Know It ( I am sure everyone reads these things when they are published) and recalled what my good friend Bob Pruitt( http://infohorse.com/ ) and I used to talk about that non-interruptive advertising was the future. Now I wonder if my brother Mark, who works for IBM, gave away any of my ideas to this group who published this paper? Well, back to my point…. marketing is changing and I need to get some more of my ideas out there soon!!!
This is one that goes along with the report from IBM in that people want information to make his or her own minds up. I have said that what marketers need to do is to help people understand that what they want is what you have. Part of that is belonging to the brand. Like a chessehead from Greenbay, they are part of the brand of the Packers. My idea is to make up an infomercial/reality show of what a company is and what they do. This would be like how a team makes Dryers Ice-cream. (Another pitch for Nestle). Not just the how the why and who is on the line what they do at break time etc. This would give the viewer more of an insight to the brand. And it could have more than just better brand identification, it could help in recruiting employees who might not see the fun of making ice-cream as a career. And it could provide intellectual R&D from the world. Who knows? Some mom who makes ice-cream at home might have an idea that could save millions or produce the next great flavor. The same idea could work for any company even Nike.....How do they make those cool shoes????



3 comments:

Leesgirl said...

Me thinks that thin air is gettin
to ya Jimmy lol =)~~
(by the way I love ice cream mmm)

Austin said...

that is a good idea. and I have to confess. my dad sent us here to steal your ideas and sell them to ibm. well, now you know. ;)

Mandy said...

I work for an evil empire...is it still ok if I read your blog?? :)

About Me

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Spanish Fork, Utah
Ideas that need to be out there. Some good, some bad, some crazy. I have ideas on business, life, lyrics, story lines, movies and just silly stuff. I have always had ideas. Not all have worked out for my benefit, but many have been more than successful for others.