Big Idea Guy

Wednesday, April 30, 2008

Inhale for wealth

Inhale exhale…we do that every day or we don’t have another day. The trouble is some of us exhale out air that is foul, nasty, discussing, pungent, and just bad breath. The world has made a good living off of this from mints, sprays, mouthwash, etc. I am not here to say that is wrong making money and stopping bad breath is great. My idea is just a little more out there and adds a new twist.
Each of us works hard at looking and being our best even our children are taught this. So what if we could help our children and ourselves, not just keep their breath fresh and teeth clean maybe we could even provide some antioxidants? Yes breath spray with vitamins etc. to help the body. Simple yes just, think little Johnny is running down the soccer field and needs a quick boost (canned air might be nice) a sports drink could help but no time for that a quick blast and score!!! The body can take in those needed vitamins trough the month faster then trough the stomach. So Vitablast away. And yes I do have other names. (There are vitamin strips out there now and they have not caught on.)

Sunday, April 20, 2008

I won't talk to my brother anymore

The world of marketing is changing so fast that even my ideas are showing up before I have them. Well not all of them.
I was reading the IBM report The End of Advertising As We Know It ( I am sure everyone reads these things when they are published) and recalled what my good friend Bob Pruitt( ) and I used to talk about that non-interruptive advertising was the future. Now I wonder if my brother Mark, who works for IBM, gave away any of my ideas to this group who published this paper? Well, back to my point…. marketing is changing and I need to get some more of my ideas out there soon!!!
This is one that goes along with the report from IBM in that people want information to make his or her own minds up. I have said that what marketers need to do is to help people understand that what they want is what you have. Part of that is belonging to the brand. Like a chessehead from Greenbay, they are part of the brand of the Packers. My idea is to make up an infomercial/reality show of what a company is and what they do. This would be like how a team makes Dryers Ice-cream. (Another pitch for Nestle). Not just the how the why and who is on the line what they do at break time etc. This would give the viewer more of an insight to the brand. And it could have more than just better brand identification, it could help in recruiting employees who might not see the fun of making ice-cream as a career. And it could provide intellectual R&D from the world. Who knows? Some mom who makes ice-cream at home might have an idea that could save millions or produce the next great flavor. The same idea could work for any company even Nike.....How do they make those cool shoes????

Wednesday, April 9, 2008

Fresh air, Viking sprits, Nordic Blast, O2U, Breeze, Vitair, O2high, Mountain Air, O2lympus, Fresh-up, Airhigh, BLO (Breath of Life), Iced Air, Dragons Breath, Power O2, Xtrao2, Wind,
Sport-shot, Quick blast, Q Air, Spike, RenewO2, WOG (wind of the gods) Alps, Crisp, B2O2, Gatorair , Clean, Pure, QO2, Gust of Health.

I hope you might have a hint of what my idea is. Yes, canned air, bottle air, you laugh now, yet who laughs now at bottled water??? I have been working on this for almost a year. I would hope that someone could stop long enough to catch his or her breath and run with this. (I have over 60 names) I have some designs for containers and packaging but I cannot hold my breath for too long before others let the wind out of the bag. Yes there are some canned air out there now and I am sure others will follow. I just want to blow my own horn with my air.

Sunday, April 6, 2008

I am teeing off at Pebble Beach for the first time. The drive looks way better than I could have ever have prayed for. I get out my six iron and hope that I might make it farther down the fairway. Wow! It looks like it is right on. I come up to find out that I have managed to get close to the green on a par 5 in two. But wouldn’t you know it, the ball is sunk deep into the sand trap just on the rim of the green. Now what? Oh, I’ll ask Tiger Woods for some advice; he knows this course. I give him a call and ask. He shows me three different techniques for getting the ball out of a sand trap. I hit replay to make sure I can do that swing the right way. Oh, I didn’t tell you that I subscribe to a cell phone service that shows me all this information for the courses I like to play, and that Tiger is just one of the pros that I can turn to if I need advice or to see the lay of the course. I chip the ball out of the trap…….
This is just one of my ideas so I don’t know the outcome.

This concept could apply to workouts at the gym where you have your personal trainer review machines and workouts for you or cooking in the kitchen and checking how Rachel Ray made that great dinner in thirty minutes. Now if I could just get an idea to work where I could get someone to tell me where to get the money to get this idea off the ground it would be even a better idea.

Ideas are fun; to see them grow is even more fun. It is kind of like kids, to start them it’s lots of fun!!!! And when they are small it is amazing. When they are growing and grown that’s when you really feel great. I can say if none of my ideas ever come to pass I have great children and they bring me more joy than any idea could ever. Yet it would be nice to see some of my ideas take off.

Friday, April 4, 2008

Doesn't the company I work for have a great sense of humor? This new product was introduced on April 1st.

It's great to work for a company with a sense of humor.

About Me

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Spanish Fork, Utah
Ideas that need to be out there. Some good, some bad, some crazy. I have ideas on business, life, lyrics, story lines, movies and just silly stuff. I have always had ideas. Not all have worked out for my benefit, but many have been more than successful for others.